Ali Tattoo Sulam has been in this business since 1994 in the city of Pontianak, West Kalimantan. Starting from his hobby of drawing and becoming a tattoo artist or commonly called body tattoo, eventually developed into the Eyebrow Embroidery. In 1999, through advice from friends and close relatives, Ali Tattoo seriously pursued the art of eyebrow and lip embroidery , so on the same year, Ali Tattoo studied in Taiwan, with the aim to further deepen eyebrow and lip embroidery techniques.